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What Shadow does, and what it refuses to do
Forward, not retrospective
Every insight carries a 7/14/30-day trajectory. If a cohort cannot be forecast honestly, Shadow suppresses the number instead of guessing.
Calibration you can audit
We re-run the model at past cutoffs against real history and publish the coverage per segment — including the segments we score worst on.
It cannot touch production
A connector inside your infrastructure. No writes to production, no PII, no side effects, no autonomous decisions.
3–5 working days to a first forecast
About four hours of your team's time. One API key or a read-only warehouse role. No SDK, no code changes.
Shadow is pre-launch, so there are no customer quotes here yet. Ask us for the accuracy page instead — it shows how often our forecasts were right, including where they weren't.