Revolut (Demo Mode) · Consumer Fintech · Neobank
New-user activation is quietly slipping in Revolut's core markets, threatening the top of the LTV funnel — interchange, balances, and cross-sell — even as headline signups keep growing.
Executive Summary
Talk to usCost of inaction · 30 days
~0fewer conversions
3 of 4 active segments are on a high-risk trajectory over the next 14 days — if nothing changes.
Largest projected loss · Activation Slipping in the Core Market
14-Day Activation Rate · 63% → 58.7%
Focus firstActivation Slipping in the Core Market (largest projected loss).
of 6 discovered · 2 below signal threshold
Risk 70+ and decline probability 60%+
First projected escalation
Revolut (Demo Mode)
Top Projected Risk Segments
Ranked by risk score and decline probability. Click a segment for the full analysis and the audit trail.
Risk by horizon
Risk score per cohort at each forecast horizon, worst 30-day first. 80+ critical · 60–79 high · 35–59 moderate · under 35 low.
| Cohort | 7d | 14d | 30d |
|---|---|---|---|
83 | 89 | 94 | |
79 | 87 | 91 | |
69 | 70 | 77 | |
22 | 21 | 19 |
EEA Activation Under Pressure
CRITICALRISK 89New Standard users on Android across Spain and Poland show a steeper activation decline than the UK, with weaker self-recovery. Reduced notification delivery on newer Android versions is dampening the first-transaction nudge.
Cost of inaction · 30d
~17,268 fewer conversions
Activation Slipping in the Core Market
CRITICALRISK 87New Standard users on iOS in the UK — the highest-volume top-of-funnel cohort — are completing their first card transaction at a falling rate. The 14-day activation trajectory has declined for six weeks and is projected to keep sliding, directly suppressing interchange, balances, and cross-sell.
Cost of inaction · 30d
~24,692 fewer conversions
Investment Depth Cooling
HIGH RISKRISK 72High-value Metal users in the US are funding a first investment at a declining rate within 30 days of activation. This cohort carries higher balances and trading-fee revenue, so softening depth signals weaker per-user monetization.
Cost of inaction · 30d
~322 fewer conversions
Primary-Account Resilience
RISK 21Premium users in the UK are setting up salary/direct deposit at a stable-to-improving rate — the strongest predictor of primary-account status and durable balances. No near-term decline risk; this cohort stabilizes retention.
Cost of inaction · 30d
~0 fewer conversions